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Insights on product,
technology, and innovation.

A publication exploring the edge of what is emerging — from product strategy to engineering decisions and the ideas shaping modern tech.

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Data Center Cooling: Do You Save Energy by Using Water, or Save Water by Using Energy?

2026-11-10

Data Center Cooling: Do You Save Energy by Using Water, or Save Water by Using Energy?

Every cooling design moves its cost from one meter to another. Evaporative systems tend to save energy by using water; dry systems save water by using energy. Uptime Institute's 2025 survey shows average PUE has barely moved in six years, while its earlier research found that only about half of operators track the water they use. This post explains the trade-off, why it matters more as rack densities rise, and the questions to ask before you choose or renew a cooling design.

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Data CenterCoolingPUEWUESustainabilityInfrastructure StrategyUptime Institute
Enterprise & Governance — Where IT Stops Being a Technology Problem

2026-11-05

Enterprise & Governance — Where IT Stops Being a Technology Problem

Gartner's 2024 CIO survey found that only 48% of digital initiatives meet or exceed their business outcome targets, while a small group of enterprises reaches 71%. What sets that group apart is not better technology. It is who decides, who funds and who answers for the result. Phase 5 of the Enterprise IT Blueprint opens with the shift from managing technology to governing enterprise outcomes, and the four posts that map it.

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Enterprise GovernanceIT GovernanceCIODecision RightsDigital TransformationEnterprise IT Blueprint
MQ Spotlight: Endpoint Security — CrowdStrike vs SentinelOne vs Microsoft

2026-10-29

MQ Spotlight: Endpoint Security — CrowdStrike vs SentinelOne vs Microsoft

CrowdStrike and Microsoft together hold roughly 40% of the $18 billion endpoint protection market, with SentinelOne holding the strongest independent third position. This MQ Spotlight closes the Cybersecurity phase with a direct comparison — including the uncomfortable fact that the platform with the strongest 2025 MITRE ATT&CK results is also the one responsible for the largest IT outage in recorded history.

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Endpoint SecurityEDRCrowdStrikeSentinelOneMicrosoft DefenderCybersecurityEnterprise ITEnterprise IT Blueprint

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